Quality Improvement in healthcare

Quality Improvement in Healthcare
The latest thinking in Continuous Improvement and Operational Excellence in Healthcare
and make recommendations for improvement.
Assess the effectiveness of change and identify opportunities to improve outcomes,
guiding and supporting others to deliver results in healthcare.

Promote the importance of evidence-driven problem definition in every day
healthcare.
What is a process control and make recommendations for improvement with reference
to the application of Statistical Process Control in healthcare.

Instructions
You will analyze and report on a marketing success and a marketing failure within a single
industry or product category within a specific time period (for example, Wal Mart and Target,
Facebook and Myspace, Instagram, and Vine). For this project, we will go with Starbucks vs
Peet’s Coffee. Also, focus ONLY on marketing-related success and failure and NOT those
caused by non-marketing issues like financial problems, fraud, etc.
Please post at the minimum a 4-page report. The report should comprise a brief background
section of the industry/product category and of the two competitors, a detailed discussion and
analysis of their marketing strategies including targeting, positioning, and 4 Ps, and the reasons
for the success and failure. It is important to write an analytical comparison (not just a listing of
product features, price, etc.) of the competitors’ marketing strategies and relate how these
strategies contributed to the relative success or failure. Conclude the paper with takeaways.
The report will be graded as an overall letter grade based on the relevance of the chosen product and
the competing brands, substantiveness or contribution to learning, quality of analysis, the clear
linkage between the strategies and the success/failure, linkage of takeaways to class materials,
work or personal experience, and clarity and organization.

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